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The growth of e-commerce and market acceptance of new technologies are producing new opportunities, challenges and imperatives for business managers.


  New Opportunities New Imperatives

  • Increase revenues from both new markets and existing customers.

  • Accelerate sales growth by Web-enabling sales forces.

  • Improve customer satisfaction with 24/7/365 information and self-service.

  • Become more productive in selling, producing, billing, purchasing and inventory management.

  • Achieve better relationships with investors, employees and other constituencies.

  • Attain sustainable competitive advantages.

  • With Web-enabled systems changing customer and supplier relationships and business processes, well-informed and future-oriented thinking about IT needs to be at the forefront in business planning.

  • Given the uncertainties and complexities of today's business environment, plans need to be sufficiently flexible and scalable to succeed in a wide range of alternative scenarios.

  • Plans need to be developed and implemented with a greater sense of urgency. New, "networked" competitors without the infra-structures of traditional businesses may have time-to-market and other advantages.

  • Because technology is inducing shifts in competitive advantages, strategic thinking needs to be oriented to both achieving such advantages and to defending the traditional business.

  • IT investment decisions need to be closely aligned with business objectives, and prioritized considering the many business options afforded by new technologies.
New Challenges

  • Competition from companies with more efficient business models that may provide better products or services.

  • Emergence of more nimble competitors that extensively outsource non-core activities across supply and demand chains.

  • Escalating customer expectations for timeliness and quality of service delivery.

  • The need to manage major changes in business models while assuming the business risks involved.